Intermediaries are no longer the linchpins
For a very long time communication agencies and the media owners/ organizations have been key for marketers looking to reach out and connect with customers – both current and potential. In the new...
View ArticleThe pipes are merging!
Once upon a time there used to be three pipes. The first pipe was called marketing. One one end of marketing was the brand and on the other end was the customer. The pipe itself passed through TV...
View ArticleMy talk on Social Media Influencer Management
Every company is trying to figure out the best way to create influence for itself in the social media space by working with Influencers. However, most just restrict themselves to working with a handful...
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What else can Facebook do?
Facebook currently makes almost all it’s money from advertising solutions (the total revenue for 2010 is rumoured to be in the range of $2 billion). Facebook also makes some money from ‘Virtual Gifts’...
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Social Networking for kids
Children below 13 are not allowed on Facebook. That is not really enough to keep them away! Many of them create accounts on Facebook with fake dates of birth and sneak in. (Facebook claims that they...
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Customer Service on Facebook
Though companies have embraced Facebook as a tool to connect with customers and potential customers, most of them use it solely as a marketing tool and focus on selling more widgets and boxes. A small...
View ArticleThe Story of the Burp…or The Importance of Combining Online and Offline data
This is the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process...
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10 reasons why a Facebook Vs. Linkedin comparison is still relevant.
Many people are drooling over the prospects of a looming battle for the control of Social Search between Google + Twitter on one corner and Facebook + Bing (Microsoft) on the other. Add to this the...
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Interesting Facebook Statistics from the last month
Some interesting insights from FB statistics for the last month. Brazil added more FB users in the last month (3.3 million) than ANY other country (including the United States!). After a slow start,...
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Now Facebook can ‘Like’ Google!
Facebook has had the ‘Like’ button since over an year now and more than 2.5 million sites use it. Google has answered back recently with its ‘+1′ button recently you can use it to influence search...
View ArticleRunning a Social Ad Campaign is a different ball game
Traditional digital ad campaigns are simple. Design creative. Give creative and pot of money to media agency. Run Campaign. Deliver report at the end of the month. We cannot run Social Campaigns this...
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